Effective search engine marketing services
Momentum, Oxford - Search Engine Marketing Services for Online success
Search engine marketing is not just about traffic, keywords and rankings. An online marketing campaign can only be considered successful if it meets an organisation's goals, such as increasing sales volumes, or enhancing conversion rates of site visitors to customers. However, few UK businesses have realised the full potential of their websites as marketing tools.
Where web projects go wrong
When web projects fail to meet expectations, invariably the causes can be traced to three clear fault lines. These fault lines mark the points at which three very different skill sets meet and have to co-operate. These three sets of skills are essential in any web project, whether they are provided internally by a business, or by third party web design and marketing companies. Usually, it is mutual incomprehension, or lack of communication between these three kinds of resource that causes projects to go awry:
- Marketing - website planning, content, sales processes and campaigns
- Design - look and feel of a site, including branding, graphics and images
- Technology - site implementation and web content management
Momentum services unite all three skill sets
Momentum understands that businesses don't have time to manage multiple agencies in a major web project. It also understands where projects go wrong and so offers the full skill set covering planning, implementation and management of a project. Momentum has the marketing insight, design skills and technical knowledge to ensure that a web project can be completed and productive in a relatively short space of time. Services offered include:
- Design: professional website design, coding and content transfer
- Research: online market research; competitor and keyword discovery
- Copywriting: web copywriting for improved search engine visibility
- Optimisation: refinement of website content, navigation and coding
- Marketing: strategic online marketing plans and web campaigns
- Promotion: web campaigns; online PR; paid advertising (PPC); links