Keyword and competitor research for successful online marketing

Momentum, Oxford - Keyword, web competitor and online market research

Web marketing can be costly, if based only on assumptions. Many small and medium-sized organisations rely on their websites for sales but lack the crucial insights necessary to effectively promote their products, services or information online. Web market and competitor research enables businesses to create cost-effective online marketing campaigns.

Keywords are a crucial element in planning and marketing a website. Guarding against over-use of keyword phrases is as important as correct usage. Online research can tell you which keywords to use, how to deploy them, and with what frequency. Online research can tell you what your competitors are up to, which of them are performing best online and why.

Without competitor intelligence web marketing may not deliver good results

Keyword copywriting is one of the most powerful marketing weapons a site can use. But it must be based on insights provided by online competitor and market research to be effective:

• Content - insights form the basis of web keyword copywriting to improve performance in search engines
• Campaigns - data generated can be used to plan AdWords campaigns, online PR and other activities
• Progress - Understanding the competitive landscape online enables measurement of progress through time

Momentum has developed research techniques specifically to help small and medium-sized businesses understand their online market. Our technologies capture valuable information about how competitors are performing in search engines and under which keyword phrases. Momentum can also identify and analysis online marketing campaign being deployed by companies in your industry sector. To start attracting visitors to your site who are most likely to buy, the insights provided by Momentum are invaluable.