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Momentum, Oxford - Website promotion, search engine marketing and advertising campaigns

Website promotion is the bit that many business owners overlook. Without it, a website may as well be switched off - as it cannot become an effective online marketing tool. Companies can take months to plan, redesign, re-write and then build their new company websites. Then it goes live and... nothing happens. The flood of new visitors to the site, and improved sales volumes fail to materialize, sending business owners and marketing managers scrabbling for solutions. At this stage website promotion is bolted on to their strategy as an afterthought - and sometimes as an act of desperation. But website promotion achieves the best results when it forms a part of the initial strategy behind a website. The planning, design and build of a site should be driven by the need to promote it easily and effectively.

Effective online promotion involves demonstrating that something has changed

Web promotion allows smaller organisations to become more visible for less expense than was previously possible. When used correctly, the web also provides unprecedented insight into how individual campaigns and marketing strategies are performing. If weaknesses in strategy or ineffective campaigns are detected, they can be immediately re-tuned or switched off.

  • Content - the ability to deploy marketing content quickly and assess its impact, positive or negative
  • Campaigns - the ability to quickly create, manage and tune a broad range of powerful web campaigns
  • Monitoring - the insights required to ensure that every pound spend on marketing is well targeted

Website promotion can take many forms, depending on the aspirations of a site. Momentum services include promotional activities designed to generate short term traffic to a site, as well as more long term strategic promotional campaigns. Specific campaigns include: paid adverting (Pay-per-Click / AdWords), online PR, search engine and directory submission, as well as the creation of landing pages and micro-sites. It can be argued that website promotion is even more important than the design stages of a web project. Consequently, companies should assign at least half of the budget earmarked for a commercial web project to promotional activities.

More information on Momentum's online promotional services:

  • Online PR - Adopt an effective PR strategy online and increase return on marketing investment