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UK's ASA looks to regulate social media marketing Econsultancy (blog) If expanding the ASA's remit - SEO vs. PPC Debate -- Which Do You Prefer? - Search Engine Watch
SEO vs. - Yahoo may continue to lose its edge, analyst says - MarketWatch
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- How can I build trust with my customers?
So you recognise the importance of trust between you and your customers. Now, when so much business - How should I be using social media?
Social media is incredibly powerful but it's only part of your marketing strategy, it's not your - I would like to start a newsletter, how do I go about this?
There are three components of regular newsletter activities that need to be considered: the
Search engine optimisation for sustainable performance online
Momentum, Oxford - Search engine marketing for high rankings in major search engines
Paid advertising in search engines is relied on by many companies to generate online sales. But for small and medium-sized businesses the costs can quickly mount up, even to the point of becoming unsustainable. Pay-per-Click (PPC) advertising is rarely the most cost effective way of achieving search engine visibility. Gaining high rankings in the ‘natural' (or free) listings on search engines is usually far more beneficial. But positioning is important. The number of visitors to a site drops off sharply if you are not listed in top ten positions (page one of a search engine's results). First and second positions on Google for a competitive keyword phrase can result in a huge flow of potential customers to your site.
Website optimisation for search engines
Keyword marketing and website optimisation can achieve high search engine rankings for both start-up and mature websites. But having technologies that support optimisation efforts is crucial. The area of content management often presents the greatest barriers to business owners that want to improve the performance of their websites in search engines.
- Publishing technology - content management must facilitate the creation and promotion of keyword-rich text
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Momentum's website optimisation services focus on making content compelling for users and accessible to search engines. But visibility is just the first step. Momentum also advises on ways to improve sites' sales processes. Providing incentives for potential customers to make contact and improving conversion rates are effective ways to achieve a high return on marketing investment. Momentum can also help to identify and implement marketing technologies that support optimisation. From content management to campaign set-up and performance monitoring, Momentum can optimise your business to help it achieve dominance in its online market niche.