| << | February 2012 | |||||
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | |||
- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Yahoo! announces deal with print media
online advertising and print advertising are to come together in a new deal that Yahoo! has struck with seven US newspaper groups.
Under the terms of the new arrangement, the newspaper groups, which include 176 regional newspapers, will use Yahoo! Hotjobs in order to advertise recruitment vacancies.
Later on, the agreement will expand to include other kinds of advertising, including search and graphical advertising.
The deal is expected to bring the newspapers to a national audience as well as bringing Yahoo to a regional audience, with the newspapers included in the group covering 38 states.
Among them are well-known titles such as the San Francisco Chronicle, the San Jose Mercury-News and the Denver Post.
Chairman and CEO of Yahoo! Terry Semel said: "This announcement is consistent with our strategy to establish relationships that advance Yahoo!'s objective of securing leading positions where we see the biggest prospects for growth.
"We believe the local segment is largely untapped and provides significant opportunities to expand audience engagement and subsequently grow local advertising.
"With our powerful reach, content, technology, local tools and advertising capabilities, Yahoo! is uniquely positioned to seize these opportunities, especially as we continue to enhance our search monetisation efforts and to extend our leadership position in graphical advertising."
Yahoo! rival Google recently announced its own deal with the print media, which will involve it selling newspaper advertising space.
© Adfero Ltd