Web user behaviour

The Web is rapidly becoming the first place that people look for information. There was once a time when people would go to a paper telephone directory to find local businesses. Now a large proportion of those people type who or what they need into a search engine (with up to 85 % of them using Google) to find people, products and services. This change in behaviour has happened in less than fifteen years, but the way people behave on the web, in particular the way they use search engines, is already evolving. Web users are much more sophisticated than they used to be, and understanding how people use the internet is a key part of understanding how best to optimise your web site for maximum visibility. News about internet user behaviour is provided by Momentum to provide insights into about what you need to do to elevate your site above competitors.