| << | February 2012 | |||||
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | |||
- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Web marketers 'must get bloggers onside'
Website marketing professionals need to get bloggers on their side and to understand their characteristics before entering the blogosphere, a new report claims.
A study from Forrester Research found that as many as three per cent, or four million European internet users regularly write blogs and many of these share common characteristics.
Bloggers were found to be more open-minded and trusting of consumer-generated information in general than the average internet user and trusted other bloggers more.
They were also more tolerant of online advertising if it related to their interests, with 41 per cent saying that they didn't mind it, compared to 34 per cent for all internet users. In addition, they were more likely to try new things and when they liked a product, almost 70 per cent would recommend it to their friends.
Research director Jaap Favier said that web marketing professionals should get bloggers on their side and gain their trust by establishing an honest and transparent relationship with them.
He said: "Active bloggers can make or break a brand in less than a day. Firms shouldn't fake a relationship with them or they will experience a backlash.
"To thrive in an era of social computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists," he added.
© Adfero Ltd