Search Engine Marketing

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Web and keyword copywriting news

Writing website content that performs well in search engines but also reads naturally to customers is a challenge. Copywriting for the web strikes a difficult balance between using the right keywords for higher search engine rankings and effective sales messages to make your web site compelling to potential customers. Good design alone won’t convince customers to enquire or buy through your site - it is often the words that compel them to stay on a site or make contact. Companies are generally used to seeking professional advice on the design and coding of websites, but neglect to employ professional web copywriters to adapt their off-line content for a web audience. Website and keyword copywriting news is provided by Momentum to provide insight and help you maximise the web as a marketing tool.

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Why SEO content should be written for humans - Brafton

Brafton Why SEO content should be written for humans Brafton, MA SEO expert Bruce Clay seems to agree with these statements.

Wednesday 22nd of April 2009 09:43:46 PM

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Working words: How to write for SEO - Econsultancy

Working words: How to write for SEO Econsultancy, UK I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO)

Tuesday 21st of April 2009 08:48:43 AM

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Anatomy of a Novel-Sized Landing Page (Part 1) - MarketingProfs.com (subscription)

Anatomy of a Novel-Sized Landing Page (Part 1) MarketingProfs.com (subscription), CA My goal for this article (and the one that follows it) is to outline the most vital

Tuesday 14th of April 2009 02:05:05 PM

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The Write Stuff: Hire Good Copywriters and Get Ideas for Life - ClickZ News

The Write Stuff: Hire Good Copywriters and Get Ideas for Life ClickZ News, NY Thanks to the Web, our collective attention span is now microscopic.

Monday 13th of April 2009 02:16:30 AM

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SEO writing doesn't have to be robotic - Brafton

Brafton SEO writing doesn't have to be robotic Brafton, MA At the SMXWest conference earlier this year, SEO expert Bruce Clay said using original content like press releases

Monday 6th of April 2009 04:25:04 PM

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Q&A: Nick Usborne on writing sales copy for websites - Econsultancy

Q and A: Nick Usborne on writing sales copy for websites Econsultancy, UK This is because a lot of people writing copy are new to the web and

Thursday 2nd of April 2009 09:31:39 AM

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SEO Copywriters must avoid Robotic Writing - Direct Traffic Media

Direct Traffic Media SEO Copywriters must avoid Robotic Writing Direct Traffic Media, UK Strong Search Engine Optimisation (SEO) is reliant on Keyword Promotion within an article in order

Wednesday 1st of April 2009 09:36:20 AM

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Copywriting for SEO 'can be creative' - DirectNews

DirectNews Copywriting for SEO 'can be creative' DirectNews, UK He explained that title tags require a writer to be particularly creative as they need to think of the

Monday 30th of March 2009 01:39:48 PM

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