Search Engine Marketing

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Web 2.0 dominates top Google searches

'Video' was the most searched-for term of 2006 among Britons using search engine giant Google, it has been revealed.

The appearance of 'video' in Google's 2006 End of Year UK Zeitgeist survey seems to reflect the enormous growth in the popularity of web 2.0 video-sharing websites such as YouTube this year.

Second in the list of popular search engine terms came World Cup, followed by Australian naturalist Steve Irwin, whose death after being injured by a stingray barb while filming a documentary series dominated the headlines over the summer.

Other popular searches carried out by Brits included 'wiki', TV shows Prison Break, Big Brother and Lost and that British favourite 'weather'.

A separate list revealed Tom Cruise's marriage to Katie Holmes as the most searched-for celebrity wedding of the year, while the most searched-for tickets for British internet users were for the musical version of Dirty Dancing.

When it came to the list for the world's top google searches, however, it was social networking sites Bebo and MySpace that came top of the list, the BBC reports, again reinforcing this year's growth of web 2.0 sites.

This was followed by World Cup, another video-sharing site, Metacafe, then a music streaming service, Radioblog.

Online encyclopedia Wikipedia was placed sixth, followed by the term 'video'.


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