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- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Students responsible for Yahoo! relegation
US university students were responsible for Fox Interactive Media websites replacing Yahoo! websites as the most-viewed web properties of November, ComScore has claimed.
The firm recently released figures showing that the popularity of web 2.0 social networking site MySpace, which belongs to Fox, had made its websites the most-viewed last month.
Web pages accessed from university locations make up eight per cent of web content consumed by US internet viewers, the company revealed.
While 12 per cent of Fox Interactive Media content is viewed at university locations, just six per cent of Yahoo! content is viewed at these locations, however. If university web page views were omitted, Yahoo! would still be on top with 35.6 billion page views, while Fox would have 34.9 billion.
ComScore said that the reason some web analytics firms had put Yahoo! in front was that they had not included pages viewed from university locations.
Yahoo!'s page views had also been affected by its implementation of new technologies such as Ajax, the firm said, which enable real-time updates without needing to refresh a page.
"While page views will not altogether cease to be a relevant measure of a site's value, it's clear that there is an increasing need to consider page views alongside newer, more relevant measures," said ComScore CEO Dr Magid Abraham.
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