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- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Smaller sites prime destinations for online marketing
Brands cannot afford to ignore smaller websites with less traffic when they are creating their online marketing strategies, a new report indicates.
Research from Netpop, carried out by Media-Screen, found that consumers were more responsive to online advertising on websites that best served their personal interests, with users likely to come across both large and small sites when pursuing their interests.
smaller sites were not only more likely to advertise products and brands that consumers were interested in, but were more likely to prompt users to buy or recommend products advertised on them, the research concluded.
Researchers asked internet users to identify three websites they used for each of their special interests and found that 62 per cent of the sites named were small, receiving less than one million unique visitors.
"Consumers have gained control over the content they consume online and advertisers need to adjust their strategies to match," said Josh Crandall, managing director of Media-Screen.
"By advertising on smaller web sites, those that consumers are visiting based on their personal interests, companies can reach a highly engaged consumer with a message that relates to a subject that is important to them."
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