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Industry News provided by Momentum - Web marketing services for clients in London, Oxford, Reading, Milton Keynes, Bath, Bristol and the Thames Valley
Weather watching 'good for search engine advertising'
Tuesday 7th of November 2006 05:46:36 PMCompanies who want to make the most of search engine advertising need to pay more attention to the weather, according to new research....
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Consumers use more online ad-blocking technology
Thursday 7th of December 2006 04:23:29 PMConsumers have increased their use of online advertising-blocking technology in the past two years, according to a new report from Forrester Research....
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Microsoft to increase ad share with behavioural targeting
Wednesday 27th of December 2006 11:41:25 AMMicrosoft is to use internet users' personal data gleaned from its Hotmail email service in order to increase its share of the online advertising market....
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Offline marketing drives online sales, says report
Friday 6th of October 2006 12:18:10 PMA new report has shown that combined offline and online marketing campaigns produce the best results....
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Web analytics central to web marketing practice
Wednesday 13th of September 2006 12:08:13 PMWeb analytics has become integral to online marketing and advertising practice, a report has claimed....
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British market for web analytics set to grow
Friday 25th of August 2006 12:23:59 PMThe UK market for web analytics services is set to grow by 22 per cent, according to new research from E-consultancy....
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Salesforce.com integrates Google AdWords
Friday 25th of August 2006 12:32:27 PMSoftware-as-a-service house Salesforce.com has launched its Google AdWords management application, allowing online marketing to be integrated into its customer resource management (CRM) system....
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Email marketing campaigns fruitful over Christmas
Tuesday 9th of January 2007 02:48:59 PMEmail marketing campaigns were stepped up over Christmas – and they yielded great results, according to research from the email marketing firm CheetahMail....
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