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The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
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The Search Works lands easyJet deal
Budget airline easyJet has flown in a company who claim to be the European leader in search marketing services for online advertisers.
The search works will provide easyJet with a fully managed search engine optimisation service. The aim of the deal being a greater increase in traffic to the airline's foreign languages sites through natural search delivery and thus increased paid search efficiency.
Andrew Berks, easyJet's brand communications manager, explained the company's reasons for choosing The search works, commenting: "The team's experience of running campaigns for other travel clients and competitive pricing were clear differentiating factors."
He added that price was also an issue due to the budget airline concept easyJet maintains.
The two businesses will also share insights through external marketing agencies and The search works will offer easyJet consultancy on web design and user experience.
In May, New Media Age announced that The search works has become the first British search engine marketing agency to turnover £50 million in 12 months. Latitude, a rival of The search works, had a turnover of £26.7 million during the same period.
Jim Brigden, the chief executive of The search works, attributed the company's success to its vision of being an "online lead-generation business rather than just a search specialist".
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