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The search engine marketing industry is little more than a decade old, but already covers a bewildering variety of topics and techniques. The unifying factor is the desire to obtain better rankings in the leading search engines to generate more enquiries and sales. Popular themes in search engine marketing industry news include: Google AdWords, link building, Paid Advertising, Pay-per-Click (PPC), PageRank, paid-for listings, search engine optimisation (SEO), SEO tool, SERPS, search engine spiders, sponsored listings, trusted feeds. A few of the leading companies in the industry produce regular news stories and issue expert advise via RSS and other web syndication methods: Bigmouthmedia, ClickThrough Marketing, DBD Media, dgmSearchLab, DoubleClick, Greenlight, Latitude, MediaCo, Neutralize, Optimize, Receptional, Spannerworks, Stickyeyes, Tamar, The Search Works and Vertical Leap. |
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