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- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Search engines 'could kill off classifieds'
Internet search engines like Google and Yahoo! Search may kill off classified advertising in its traditional form, a British newspaper editor has predicted.
Guardian editor Alan Rusbridger said that classified advertising for purposes such as recruitment was likely to disappear entirely from newspapers by 2020 as recruiters turned to the internet for their advertising needs instead.
Mr Rusbridger said that that classified advertising at the Guardian was decreasing by around nine per cent per year, while internet advertising on its websites was growing by about 50 per cent per year.
A report from the internet advertising Bureau last month found that the internet was the fastest-growing advertising medium in the UK, with 40.3 per cent like-for-like annual growth for the first half of 2006.
This made it double the size of consumer magazines and three times the size of radio advertising.
The UK government this week seemed to reflect this prediction by announcing its intention to switch the majority of its recruitment advertising to the internet in order to save money, reported BrandRepublic.
With government advertising thought to account for 12 per cent of the UK recruitment market, the Department of Trade and Industry is to hold talks with newspaper and magazine publishers to discuss the changes.
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