| << | February 2012 | |||||
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | |||
- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Search engine marketing 'more effective combined with display ads'
Combining display adverts with search engine marketing produces more engaging and effective online advertising campaigns than when the two types are used separately, according to new research.
The report from Yahoo! and comScore found that consumers exposed to campaigns using both types of advertising increased their share of page views relative to competitor sites by 68 per cent.
Using results from actual Fortune 100 advertising claims, the study showed that when users were exposed to both search and display ads, purchases of the advertiser's products and services increased by 244 per cent online and 89 per cent offline compared to users who were not exposed to the ads.
Exposure to a display advertisement also increased related trademark term searches such as brand, company or product names, by an average of 26 per cent during the marketing campaign.
Executive vice president of sales for Yahoo! Greg Coleman said: "This research clearly shows that search and display advertising, which are each very effective on their own, work more effectively in tandem.
"Advertisers who approach their marketing holistically drive greater engagement, generate more purchases both online and offline and steal share from their direct competitors."
© Adfero Ltd