Search Engine Marketing

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Search engine features human guides

A new internet search engine uses paid human guides in order to help users find search results.

Launched in September and recently making its debut in a beta version, ChaCha claims to help users find the most relevant results from the "millions of irrelevant search results" that other engines produce.

Free to use and funded by advertising revenue, ChaCha offers users the option of searching with a human guide instead of relying on algorithms, as search engines such as Google do.

The firm said that queries are sent to a real person who is knowledgeable on the subject at hand, giving users a smaller number of more relevant results.

One search guide, LindaS, told the Sydney Morning Herald that guides would conduct simultaneous searches on 20 to 80 other search engines and browse them quickly before sending the best results to the user.

"Rather than linking search words to results (like a computer), we can actually read through the websites, first, before we send them so that we may see if it actually makes sense," she said.

human guides can also send instant messages to users in order to clarify certain aspects of their searches, for instance to find out if a user wanted to find search engine listings on Apple computer or apple the fruit, she explained.


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