Internet advertising news

In the early days of the internet, online advertising in the form of banner and button ads was seen as the primary way to make a website commercially viable. Now there are many different internet revenue models, and online advertising has matured into something much more sophisticated. Google AdWords and AdSense are examples of how powerful targeted keyword advertising can be, however getting an AdWords campaign right is somewhat of an art! The Pay per click (PPC) internet advertising model is one of the most widely used but there are variations such as Pay per delivery (PPD) and Pay per action (PPA). In this news section you can read all about the latest developments in the fast moving world of internet advertising.