Search Engine Marketing

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First social network search engine unveiled

Social search engine service Wink has launched what it claims is the first search engine that allows people to search across multiple social networks and find people according to their interests.

Users will now have to go to just one place to find new friends, discover new interests and stay in touch across multiple social networks, the company said.

Wink People Search will allow users to search people by their interests, affiliations, general location (but not specific address), musical tastes, age or occupation.

The company says that it already contains more than ten million profiles from social networks such as MySpace and Bebo and will be adding new networks to the search engine every few weeks.

"Wink searches across over 100 million people from all walks of life," said Michael Tanne, founder and CEO of Wink.

"We are really excited about helping people connect across continents and cultures as our searchable index of public profiles from multiple social networks grows into the hundreds of millions."

The search engine also gives users tools to block spam and bookmark, rate and organise the best websites.

Wink said that it respected the privacy policies of social networks and would allow users to opt-out from being searched, meaning that the total number of people that the search engine crawled would be slightly lower than the size of the combined networks.


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