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Entrepreneur credits search engines for success
A businesswoman has credited search engines with helping to boost the profile of her enterprise.
Leigh Martin, founder of a maternity clothes retailer, said that using search engine optimisation techniques has been a major benefit to her firm, as it is always near the top of related web searches.
Oxfordshire-based From Here to Maternity was set up in response to the poor quality of clothing for pregnant women in shops, as well as the standard of customer service Ms Martin had received.
Recognising this as a potential gap in the market and business opportunity, she opened a shop before expanding into an online business two years ago.
Speaking to the Independent, Ms Martin said that search engine optimisation has been the key to the success of the online shop, as her website always comes up in the top ten hits if maternity-related key words are entered.
She commented: "All search engines publish guidelines about how to get listed.
"Following the advice in these guidelines can make a real difference to your business with virtually no expenditure."
As well as offering clothes for expectant mothers, the site also enables users to seek professional advice from an independent midwife.
In addition, users can access content on which medicines can be used during pregnancy, including alternative therapies such as acupuncture.
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