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Click fraud figures 'lower than estimated'
Estimates of click fraud in online advertising have been exaggerated by third party firms, Google's business trust manager, Shuman Ghosemajumder, has claimed.
Speaking at a press briefing, Mr Ghosemajumder accused some third party firms of deliberately exaggerating the instances of click fraud recorded on the internet to typical figures of between 14 per cent and 20 per cent of clicks as fraudulent.
click fraud is a problem involving pay-per-click advertising, when a person or computer programme imitates a normal internet user by clicking on adverts, making it look like more users had viewed the adverts or wanted to buy the project.
However, Mr Ghosemajumder claimed that the real figures for click fraud were much lower and averaged in single digits quarter over quarter, reports website Silicon Republic.
He said that advertisers were often wrongly assuming that any unexplained drops in the return on investment that their online advertising brought was due to click fraud.
Google's real-time filters analysed every click, he added and almost all invalid clicks were caught by the company's systems.
The search engine giant has seen several high-profile legal cases brought against it, recently paying out a $90 million (£47 million) settlement to advertisers claiming for click fraud damages.
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