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Charity aims to improve online presence
A leading charity has selected search engine marketing agency site visibility to raise its profile on the internet.
Help the Aged has recruited the firm to improve its organic visibility and look at ways of using social networking technology to spread its message more widely.
The two organisations are collaborating on a search engine optimisation and social media marketing campaign.
Alison McCormack, head of new media at Help the Aged, commented: "We need to get our campaigning and fundraising messages out to the largest possible audience in the most cost-efficient way.
"Improving our natural search engine rankings through our work with site visibility will be central to our strategy."
She added that it was "vital" for older people, their families and their carers to be able to find out about the charity's resources and support channels on the internet.
Help the Aged is an international charity that aims to support disadvantaged older people by researching their needs and campaigning for improved services and political rights.
Damon Lightley, managing director of site visibility, described the move as a "brave and astute".
He said it was important for credible sources such as Help the Aged to cut through the "online noise" and deliver accurate and timely information to its audience.
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