Search Engine Marketing

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Businesses 'less likely to turn to Google'

When searching on the internet, British businesses are more likely than consumers to spread their search out across multiple search engines rather than sticking to Google, simply business has claimed.

Despite recent statistics from WebSideStory indicating that Google has a 75 per cent share of the UK search engine market, a simply business report puts it at only 55 per cent among the business community.

Those in recruitment and construction were most likely to use Google, according to the report, with usage rates of 70 and 65 per cent respectively, while the transport sector was the biggest fan of natural search engine listings, preferring them to sponsored ones.

The survey of 200 small businesses also revealed that retail was the most 'search intensive' industry, with 45 per cent of firms searching multiple times a day.

"Small business owners are hands-on and like to compare business products and services. However business products and especially business services can be far more complex," said head of marketing at simply business, David Walmsley.

"While Google is the dominant force on the internet, our survey shows how much more determined business owners are to thoroughly research, compare and buy online than the average consumer."


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