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- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Blogging 'catching up with print media'
internet blogging seems to be catching up with the mainstream media in more ways than one, with research from Hotwire showing that across Europe, 24 per cent of respondents consider blogs to be the most trusted sources of information, compared to 30 per cent for newspapers.
More than half (52 per cent) of Europeans said that they were more likely to buy a product if they had read positive comments about it from a private individual online. And a third (34 per cent) said that they have decided not to buy a product due to negative comments they had read about it posted online by other customers.
UK regional director at Hotwire, Brendon Craigie told Marketing Week: "People instinctively trust friends and family because of the nature of the relationship with them, now blogs are providing this relationship and it is having a major impact on consumer buying behaviour.
"Word of mouth, no longer restricted to close friends and family, can now have a similar level of influence upon millions of people across the world via blogs."
However, internet marketing professionals should be wary of rushing blindly to target bloggers, he added, as campaigns targeted at blogs should be well researched, planned, monitored and measured.
Companies could view blogging as an early warning system, he explained, providing a community of more than 115 million consumers feeding back their likes and dislikes.
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