| << | May 2012 | |||||
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||
- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
"Time to take a closer look" at online PR
The advent of the internet has seen a huge shift in how public relations is carried out and how businesses get their messages across.
With this in mind SEO specialist Jamie O'Donnell is to address tomorrow's Business Wire event, 100 Years of the Press Release: PR Past, Present and Future.
According to a report from Outsell, press releases have leapfrogged over trade publications to become the top news source of knowledge workers.
This has been facilitated by the rise of news search sites such as Yahoo! News and Google News and as Mr O'Donnell points out: "When people conduct a news search, they often find recent and relevant press releases along with articles in the results."
"If your company's marketing and public relations strategy includes the Internet, it's time to take a closer look at press release optimisation, distribution and measurement," he adds.
Mr O'Donnell is speaking at The Bankers Club in San Francisco on Tuesday morning.
© Adfero Ltd