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Search engine marketing strategies to increase online sales

Momentum, Oxford - Strategic search engine marketing to meet business aspirations

Online marketing and traditional (off-line) marketing should not be seen as separate entities. They work best when united to achieve the common goals of an organisation, whether that is promoting products, services or information. Online marketing is a loose term, and can encompass many areas such as website optimisation, promotion, online PR, email marketing and web campaigns. The key to understand online marketing is the idea that it must be guided by strategy and support by detailed insights into results. Above all, search engine marketing is a performance driven discipline. Without the intelligence generated by web analytics and tracking, business owners have no idea about the effectiveness of their marketing spend.

Online marketing techniques for high return on investment

Online marketing often produces the best results when it builds on the strengths of an offline business. Materials produced for offline campaigns, such as press releases and brochures can be adapted for the online medium to get even more value out of every pound spent on marketing. Online campaigns can also be novel and experimental, and connect with customers in totally new ways.

  • Content - deploy optimised and keyword-rich text across multiple marketing channels
  • Campaigns - achieve greater visibility for online campaigns and high conversion rates
  • Monitoring - gain insights into how your website, content and campaigns are performing

Momentum services help to plan, implement and monitor online marketing campaigns. We help select the most cost-effective marketing strategies and supporting technologies for companies to adopt. Momentum can advise on the best structure for a website depending on whether it offers products, services or information to its customers. We can help determine the category structures that online directories should adopt, or the best ways for charities to build a sense of community online that translates into increased donations. Momentum's marketing services are designed to fit the strategic goals and sales targets of organisations. Wherever possible we also work seamlessly with in-house teams in the marketing, design or IT areas to achieve the best result for clients.