Search Engine Marketing

Search Engine Top Tips

Many companies rely on paid advertising (PPC / AdWords) to get ranked in search engines. This is rarely the cheapest or most economic way to get a high ranking in Google, Yahoo, MSN or the range of smaller search engines and directories used on the web.

Why should I be listed?

As many as 80% of internet users turn to search engines to find products and services on the web. More than 70% of all e-commerce transactions originate from a search, making it essential for websites to attain high visibility in major search engines such as Google, Yahoo and MSN. The opportunities for small and medium-sized enterprises (SMEs) are huge, but without professional online marketing the chances of a website being found are virtually non-existent.

Why is my site not listed?

A whole range of issues can conspire to make a site invisible on the web. If a site has no links from other sites - then neither search engines nor users will find it. Using the wrong keywords in the wrong places can prevent visitors finding your site. Even if these two things are prefect on your website, then the technology used to create and deliver it may make it impossible for search engines to find all your pages, your product descriptions, your marketing resources and so on.

How can I get high rankings?

Making websites out-perform expectations, or even meet the aspirations of your business takes time and money. The most effective search engine marketing techniques and technologies were only previously available to large companies. However, Momentum has developed products and services that enable small and medium-sized businesses compete effectively against much larger online competitors, at a price appropriate to their budgets and aspirations.