- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Lead Generation Top Tips
The power of the web is potentially incredible. It can help small business websites reach a global audience, or simply put them in touch with their customers in the local area. Few websites and businesses experience the full power of theses benefits however, as they fail to connect with their natural customers online.
Do customers searching for products, services or information find your site?
Being found on the web has nothing to do with website design, flashy animations, the superiority of your products and services, brand recognition or excellent customer service. It has everything to do with how your website has been planned, written, laid out, coded and promoted. In order to become highly visible online a site must fulfil several basic criteria. Most fail to meet these and as a result, thousands of websites fail to reach millions of potential customers, every day!
Are your content and commercial offering compelling?
Even businesses that are performing well in terms of attracting potential customers to their site may be failing when it comes to closing sales. If a site is not able to provide a compelling case to buy their products or services, then all the traffic they are receiving is wasted. Sites must design their whole architecture, content and layout to provide opportunities for customers to make contact. Calls-to-action, compelling content and incentives can all help to increase a site's sales potential.
Is your site geared to converting visitors to customers?
The strategies and approaches required for a site to convert visitors to inquiries and inquiries to customers are among the least understood aspects of the web. Companies may agonise over minor design details, or spend hours drafting product and service descriptions but will pay little attention to sales processes. Effective calls-to-action, site usability and navigation can make or break a site, and can dramatically alter the returns generated by marketing spend on online promotion.
Tags: tip lead generation