FAQ
Glossary
- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Search engine
Black hat SEO
An umbrella term for the use of illegal, unethical, deceptive or banned (by search engines) techniques
Keyword stuffing
A black hat SEO technique: Inclusion of repeated keywords into a page with no benefit to the user
Link farms
A black hat SEO technique: These are sites designed with the sole purpose of creating links to other sites
Metadata
In the context of a web page, this is information about the page which is unseen by the user
Web indexing
The process of finding websites, determining the keywords present on its pages and storing that information
Web search engine
Software accessible through a web browser that is designed to return a list of sites
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