Search Engine Marketing

Organic search results

Black hat SEO

An umbrella term for the use of illegal, unethical, deceptive or banned (by search engines) techniques

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Organic search results

In a page of Google results, organic search results appear below the sponsored links

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SEO copywriting

Written content designed for use on the web, either in websites, articles, press releases or other online promotional materials

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Search engine marketing (SEM)

Activities that are designed to raise the position of a website in organic search results

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Search engine optimisation (SEO)

The process of fine-tuning the way that a website is coded, along with the site content

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