Search Engine Marketing

Google

Google PageRank

A number from one to ten given to a site by Google as an indication (in its broadest sense) of how important a site is

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Googlebot

The name of the web spider used by Google to identify web pages

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Organic search results

In a page of Google results, organic search results appear below the sponsored links

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Sponsored links

On a page of Google search results, sponsored links are usually present across the top and down the right hand side of the page.

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Web search engine

Software accessible through a web browser that is designed to return a list of sites

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