- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Glossary
Affiliate marketing
An online advertising technique in which one company will pay another company (the affiliate) a small amount whenever a person clicks through to their site from the affiliate's site
Agile development
Agile development is an approach used by web developers working on a large and complex project.
Alt tags
Attached to images, 'alt' is an abbreviation of 'alternative', and refers to text information that was once designed to be shown instead of an image
Avatar / Persona
Also known as 'persona', an 'avatar' in marketing is used to denote the way in which we paint a full and realistic picture of your customers.
Back links
These are links from other sites that are pointing to a website, or specific web page
Bid management
Advertisers using Google AdWords have to compete with other advertisers to be able to secure either the top position
Black hat SEO
An umbrella term for the use of illegal, unethical, deceptive or banned (by search engines) techniques
CMS or Content Management System
In the context of websites, a Content Management System allows website owners and administrators to upload content to their website without any need for technical knowledge of html or any