Search Engine Marketing

Click through rate

Click through rate

The number of times that an ad is clicked upon, either over a period of time or in relation to how many times the advert has been displayed

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Google AdSense

This is a revenue generation program that enables site owners to have Google driven adverts displayed on their site

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How do I get to the top of the Google sponsored links list?

The positioning of your Google AdWords ad in the list of Sponsored links is determined by two factors: the amount you are bidding and the success of your advert as

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