- UK's ASA looks to regulate social media marketing - Econsultancy (blog)
UK's ASA looks to regulate social media marketing Econsultancy (blog) If expanding the ASA's remit - SEO vs. PPC Debate -- Which Do You Prefer? - Search Engine Watch
SEO vs. - Yahoo may continue to lose its edge, analyst says - MarketWatch
IntoMobile (blog) Yahoo may continue to lose its edge, analyst says MarketWatch "Although Yahoo
- How can I build trust with my customers?
So you recognise the importance of trust between you and your customers. Now, when so much business - How should I be using social media?
Social media is incredibly powerful but it's only part of your marketing strategy, it's not your - I would like to start a newsletter, how do I go about this?
There are three components of regular newsletter activities that need to be considered: the
SEO and its interaction with design
In a recent interview with Managing Director John Stiles and Creative Director Ben Hutchins, we found out more about Hutchhouse’s thoughts on the interaction between website design and SEO.
Website: www.hutchhouse.com
Phone: +44 (0)1235 771 917
Jonathan Fink (Momentum): What are your thoughts on the interface between visual design and SEO?
John Stiles (Hutchhouse): Search engine optimisation is so closely related to usability and accessibility, both of which inform our designs. If you’re producing a site that is accessible and usable, then generally it’s good for SEO too.
We do lots of designs for content managed websites, and that’s also good for site rankings as they have dynamically changing content. From the word go, as we put sites together, and when working with White October, we are considering accessibility requirements and CMS requirements, and both always lend themselves to SEO in that they enable easy refinement of the page content.
To be honest, designing for SEO explicitly is not something we have specifically isolated as a discipline as it is so integral to good design. The only times is can be an issue is when we have to work within very tight brand guidelines, and even then, we always find a way to make the site accessible. For example, some brand guidelines dictate that titles are in fonts that can’t be rendered as normal web text. In those circumstances we use sIFR to ensure that the branding is kept, without sacrificing accessibility and search engine visibility.
Jonathan Fink (Momentum): Have you worked with any other SEO companies?
John Stiles (Hutchhouse): No. To be honest we never wanted to, we used to get bombarded by rubbish from them and it was obvious that they didn’t know what they’re talking about. Several meetings with other SEO companies made it just sound like a con; there are a lot of SEO cowboys out there. It’s good to have found an SEO company that is legitimate!
Jonathan Fink (Momentum): What are the bits that are important for a site to work that most designers or the customers don’t even consider?
John Stiles (Hutchhouse): It’s hard for us to say as we just do all these things automatically. But we’ve also learnt from Momentum that things like news sections might not necessarily be read by lots of site visitors, but are important for SEO.
Tags: interviews SEO Hutchhouse