News
Events
- Social media and fund-raising One thousand points of “like” - The Economist
Social media and fund-raising One thousand points of “like” The Economist THE symmetry is - Comment is free on social media – find us, follow us, talk to us - The Guardian (blog)
The Guardian (blog) Comment is free on social media – find us, follow us, talk to us The Guardian - Small firms plan more social media investment - CorpComms Magazine
CorpComms Magazine Small firms plan more social media investment CorpComms Magazine More than half
FAQ
Glossary
- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Opt-in marketing
Opt-in marketing is communicating with people who have given the company explicit permission to do so. It usually takes the form of a box to tick to receive further marketing information when a purchase is made. Companies who provide forms with this box already ticked are forcing customers to actively opt-out of marketing. Newsletter campaigns are more effective when newsletter recipients have opted-in to receiving further marketing communications, as the contact is expected.
Tags: glossary opt-in marketing