News
Events
- Facebook set to launch verified accounts for popular public figures - Internet Marketing News
Facebook set to launch verified accounts for popular public figures Internet Marketing News “This - Social media, analytics and the science of influence - The Guardian (blog)
Social media, analytics and the science of influence The Guardian (blog) They're being overwhelmed - The top social media trends to watch out for in 2012 - Business Review Europe
The Guardian (blog) The top social media trends to watch out for in 2012 Business Review Europe 2011
FAQ
Glossary
- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Market Segment
Market segmentation is a concept used both in economics and marketing to describe an identifiable group of individuals, families, ethnic or social groups, businesses, companies and organisations that share one or more characteristics and/or needs within an otherwise homogenous market.
In marketing, a market segment, as an aggregate of similarly minded prospective buyers, is generakky understood to have common needs and to therefore respond similarly to a marketing action. In this way, market segmentation allows a company to analyse, define and then specifically target different categories of consumer in order to better serve - or sell to - them.