Search Engine Marketing

Bounce Rate

Bounce rate refers to the percentage of single-page visits to your website or visits in which the person left your site from the entrance (landing) page. A high bounce rate generally indicates that site entrance pages aren't appealing to your visitors. The more relevant your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by ensuring landing pages provide the information and services that were promised in the ad copy you use.