News
Events
- Social media and fund-raising One thousand points of “like” - The Economist
Social media and fund-raising One thousand points of “like” The Economist THE symmetry is - Comment is free on social media – find us, follow us, talk to us - The Guardian (blog)
The Guardian (blog) Comment is free on social media – find us, follow us, talk to us The Guardian - Small firms plan more social media investment - CorpComms Magazine
CorpComms Magazine Small firms plan more social media investment CorpComms Magazine More than half
FAQ
Glossary
- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Avatar / Persona
In marketing, the term 'avatar' or 'persona' is used to denote a fictional character that represents a target customer. Used frequently in user-centered design, creating a persona helps us to paint a full and realistic picture of your customers to ensure that your web content and SEO messaging is directly communicating with them.
Data about the customer is collected from interviews, market research, buying patterns and more, and a detailed description of that character's goals, values, demographic, and behaviour - and some personal details to give the avatar a unique personality - is created to assist a company make user-focused decisions in sales and marketing.