News
Events
- Three ways to research the interests of your target audience - SEO Consult (blog)
Three ways to research the interests of your target audience SEO Consult (blog) If running an - Why you should never use paid links - StuckOn
StuckOn Why you should never use paid links StuckOn Some SEO companies refuse to use them (like us - Posting to social media sites could bring rather unwelcome responses - Scotsman
Posting to social media sites could bring rather unwelcome responses Scotsman The recent outcry over
FAQ
Glossary
- How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing - What's the difference between an SEO Health Check, an SEO Audit and the Competitor Spotlight survey?
Find out how the different Momentum SEO reports fit together to help you develp your SEO strategy - Can Twitter and Facebook help my business?
It depends on several factors, the most important of which is this: where does your target audience
Avatar / Persona
In marketing, the term 'avatar' or 'persona' is used to denote a fictional character that represents a target customer. Used frequently in user-centered design, creating a persona helps us to paint a full and realistic picture of your customers to ensure that your web content and SEO messaging is directly communicating with them.
Data about the customer is collected from interviews, market research, buying patterns and more, and a detailed description of that character's goals, values, demographic, and behaviour - and some personal details to give the avatar a unique personality - is created to assist a company make user-focused decisions in sales and marketing.