FAQ
Glossary
- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Analytics
Web analytics refers to the measurement, analysis and reporting of your website’s traffic.
Common web analytics software include Google Analytics, WebTrends, and more sophisticated offerings like those from Momentum Trusted Partner, Enecto. Data collected can range from a holistic view of your site’s visitors, such as time spent on page, bounce rates, number of daily visits, etc, to a sophisticated integration with your company’s CRM, and identifying the individual companies who visit your site.