Search Engine Marketing

Alt tags

Attached to images, 'alt' is an abbreviation of 'alternative', and refers to text information that was once designed to be shown instead of an image (from the days when web browsers couldn't show graphics). Now it is used to ensure accessibility for visually impaired people who use page readers. The contents of an alt tag can be seen when one mouses over an image on a page and a short piece of descriptive text appears.