- UK's ASA looks to regulate social media marketing - Econsultancy (blog)
UK's ASA looks to regulate social media marketing Econsultancy (blog) If expanding the ASA's remit - SEO vs. PPC Debate -- Which Do You Prefer? - Search Engine Watch
SEO vs. - Yahoo may continue to lose its edge, analyst says - MarketWatch
IntoMobile (blog) Yahoo may continue to lose its edge, analyst says MarketWatch "Although Yahoo
- How can I build trust with my customers?
So you recognise the importance of trust between you and your customers. Now, when so much business - How should I be using social media?
Social media is incredibly powerful but it's only part of your marketing strategy, it's not your - I would like to start a newsletter, how do I go about this?
There are three components of regular newsletter activities that need to be considered: the
Glossary
The internet and its associated industries contain a bewildering number of specialist terms. From 'affiliate marketing' to 'web spider', the Momentum glossary gives definitions of the many and varied phrases related to search engine optimisation and online marketing. If you can’t find a definition for an internet-related word or phrase that is puzzling you, simply contact us and we will endeavour to help.
Affiliate marketing
An online advertising technique in which one company will pay another company (the affiliate) a small amount whenever a person clicks through to their site from the affiliate's site
Agile development
Agile development is an approach used by web developers working on a large and complex project.
Alt tags
Attached to images, 'alt' is an abbreviation of 'alternative', and refers to text information that was once designed to be shown instead of an image
Back links
These are links from other sites that are pointing to a website, or specific web page
Bid management
Advertisers using Google AdWords have to compete with other advertisers to be able to secure either the top position
Black hat SEO
An umbrella term for the use of illegal, unethical, deceptive or banned (by search engines) techniques
CMS or Content Management System
In the context of websites, a Content Management System allows website owners and administrators to upload content to their website without any need for technical knowledge of html or any