- Social media and fund-raising One thousand points of “like” - The Economist
Social media and fund-raising One thousand points of “like” The Economist THE symmetry is - Comment is free on social media – find us, follow us, talk to us - The Guardian (blog)
The Guardian (blog) Comment is free on social media – find us, follow us, talk to us The Guardian - Small firms plan more social media investment - CorpComms Magazine
CorpComms Magazine Small firms plan more social media investment CorpComms Magazine More than half
- What is a 'call to action'?
A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Glossary
The internet and its associated industries contain a bewildering number of specialist terms. From 'affiliate marketing' to 'web spider', the Momentum glossary gives definitions of the many and varied phrases related to search engine optimisation and online marketing. If you can’t find a definition for an internet-related word or phrase that is puzzling you, simply contact us and we will endeavour to help.
Adaptive content
Adaptive content integrates with a content management system, or CMS, to enable different content to be displayed on your website to different audiences.
Affiliate marketing
An online advertising technique in which one company will pay another company (the affiliate) a small amount whenever a person clicks through to their site from the affiliate's site
Agile development
Agile development is an approach used by web developers working on a large and complex project.
Alt tags
Attached to images, 'alt' is an abbreviation of 'alternative', and refers to text information that was once designed to be shown instead of an image
Analytics
Web analytics refers to the measurement, analysis and reporting of your website’s traffic.
Avatar / Persona
Also known as 'persona', an 'avatar' in marketing is used to denote the way in which we paint a full and realistic picture of your customers.
Back links
These are links from other sites that are pointing to a website, or specific web page
Bid management
Advertisers using Google AdWords have to compete with other advertisers to be able to secure either the top position