Search Engine Marketing

What is a 'call to action'?

A call to action is an advertising and marketing concept. It is a request or instruction to ‘do something’ — often the next step that a consumer could take toward the purchase of a product or service. On a website this could be filling out an enquiry form, subscribing to a newsletter or hitting the 'contact us' button. Adding calls to action to your webpages is an important part of optimising your website for search engine recognition and significantly increases your opportunities for making an online sale.