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It depends on several factors, the most important of which is this: where does your target audience
My website needs a re-design, what should I concentrate on first: getting the visuals right or the words?
The first question that needs to be addressed is "Why does the site need a re-design?" and the answer usually is "Because the site isn't working." The reasons why the current site isn't performing might be many and varied, and some of those reasons may be a result of poor visual design. However, in our experience, the reasons why most sites are failing are centred on the strategy behind the site (usually the lack of strategy) and the content (often the absence of it).
Time spent analysing what the site should be doing (i.e. sales, brand building, increasing newsletter sign-ups), why it's not achieving that and how you company's web presence compares with the industry and your direct online competitors is never wasted. If you start with these questions, then think about how content, visual design and the way the site should be coded to be search engine friendly can answer those questions, the website redesign will be worth while.
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