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- How can I build trust with my customers?
So you recognise the importance of trust between you and your customers. Now, when so much business - How should I be using social media?
Social media is incredibly powerful but it's only part of your marketing strategy, it's not your - I would like to start a newsletter, how do I go about this?
There are three components of regular newsletter activities that need to be considered: the
I have a .com and .co.uk domain - should I have two copies of my site, one for each address?
In short: No.
Many companies buy the .com and .co.uk version of their domain name to protect online brand identity and there is nothing wrong with that practice.
However, having a copy of the .co.uk version hosted on a different server with the .com address pointing to it is one of the worst possible variations. Search engines will at best be confused by which one is the primary site for the business in question, but at worst will see this as a spamming technique – an attempt to corner two different online markets with a cheap copy of the main site.
Having two versions of the same site also creates other problems. Many companies in this situation end up updating one and neglecting the other, or inconsistently updating both. Furthermore, inbound links are often spread between both sites, so the benefit is diluted.
If a company is in this situation and wants to correct it, the first step is to decide which domain is to the primary one – perhaps only one is used on paper promotional materials, if so, that is the obvious choice. Once the primary domain has been determined, the next step is to set up an automatic redirect at the server level so that search engines will know that there is no attempt to gain extra links from a secondary domain. This means that if the .co.uk domain is chosen as the primary domain, but somebody types in the .com address, the .co.uk version will automatically be delivered to their browser, with no need to click on any links.
Once that has been established, there is potentially a long process of identifying inbound links to the secondary domain and correcting them to point to only the primary one. In the case of directories, this is a simple administrative matter, however for sites that have been established for a long time, there may be many privately owned sites with links to the secondary domain. It is worth contacting the site owners where possible in this instance, as the primary site’s Google PageRank will only benefit from links going directly to it.
On an administrative level, all email signatures containing the company’s URL will need to be made consistent and any employees that contribute to the online promotion of the company will need to be told. Any online pr agencies working with the company will also need to be informed, so that only the primary domain is used in ongoing online activities.