- UK's ASA looks to regulate social media marketing - Econsultancy (blog)
UK's ASA looks to regulate social media marketing Econsultancy (blog) If expanding the ASA's remit - SEO vs. PPC Debate -- Which Do You Prefer? - Search Engine Watch
SEO vs. - Yahoo may continue to lose its edge, analyst says - MarketWatch
IntoMobile (blog) Yahoo may continue to lose its edge, analyst says MarketWatch "Although Yahoo
- How can I build trust with my customers?
So you recognise the importance of trust between you and your customers. Now, when so much business - How should I be using social media?
Social media is incredibly powerful but it's only part of your marketing strategy, it's not your - I would like to start a newsletter, how do I go about this?
There are three components of regular newsletter activities that need to be considered: the
I have a blog, is there any point in my having a newsletter?
There is a fundamental difference between the average blog and a newsletter: a blog relies upon people visiting it to consume the information held there, whereas a newsletter is 'pushed out' to recipients.
Newsletters do not rely upon a person remembering to visit a site, and can be tailored to different segments of the customer base. For example, a newsletter list can be set up for people who are in contact, but haven't yet purchased, whilst another newsletter list can be created for established and long-term customers. This enables a business to create highly targeted messages, whilst a blog is consumed by everybody that visits the site, with no opportunity to easily control who consumes the information there.
Tags: FAQs newsletters