Search Engine Marketing

I have a blog, is there any point in my having a newsletter?

There is a fundamental difference between the average blog and a newsletter: a blog relies upon people visiting it to consume the information held there, whereas a newsletter is 'pushed out' to recipients.

 

Newsletters do not rely upon a person remembering to visit a site, and can be tailored to different segments of the customer base. For example, a newsletter list can be set up for people who are in contact, but haven't yet purchased, whilst another newsletter list can be created for established and long-term customers. This enables a business to create highly targeted messages, whilst a blog is consumed by everybody that visits the site, with no opportunity to easily control who consumes the information there.