Search Engine Marketing

Frequently Asked Questions

It's easy to find sites with lots of SEO tips, but finding reputable advice about search engine optimisation techniques can be difficult. In this FAQ section, we have gathered together questions that we have been asked by our clients over the years. We hope the answers will demystify the search engine optimisation process, clarify areas that are swamped by contradictory advice and also give you ideas for SEO techniques you might want to employ.

I am looking for a website design company. What should I be looking for when they come to pitch?

Momentum is not a website design agency, but we work with some of the best website designers in Oxfordshire. Through our experience with them, we can offer advice on how

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I have a blog, is there any point in my having a newsletter?

There is a fundamental difference between the average blog and a newsletter: a blog relies upon people visiting it to consume the information held there, whereas a newsletter is 'pushed

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I would like to start a newsletter, how do I go about this?

There are three components of regular newsletter activities that need to be considered: the technical aspect such as encoding into html emails and delivery, producing content on a regular basis

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I've heard that having an FAQ is good for SEO. Is that true?

If an FAQ is well written and well structured, it can have SEO benefits.

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If I optimise the metadata, will it put my site on the first page of Google?

Simply refining the metadata alone will not put your site on the first page of Google

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Is website accessibility really important?

Websites that are coded with accessibility in mind are able to be read by software designed to help visually impaired people.

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My designer says that Flash is the best way to make my site, is that a problem?

It is a problem if you are concerned about accessibility, visibility in search engines and in some cases, usability.

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