Search Engine Marketing

Frequently Asked Questions

It's easy to find sites with lots of SEO tips, but finding reputable advice about search engine optimisation techniques can be difficult. In this FAQ section, we have gathered together questions that we have been asked by our clients over the years. We hope the answers will demystify the search engine optimisation process, clarify areas that are swamped by contradictory advice and also give you ideas for SEO techniques you might want to employ.

How do I get to the top of the Google sponsored links list?

The positioning of your Google AdWords ad in the list of Sponsored links is determined by two factors: the amount you are bidding and the success of your advert as

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How do I know whether my PPC campaign is really being successful?

Many businesses use PPC campaigns to increase traffic to their site, and this technique can be very successful in the short term (or however long you are willing to keep

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How do I structure an FAQ section for the best SEO impact?

Many sites reduce the search engine optimisation benefit of their FAQ by having all of the questions and answers on one page.

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I am looking for a website design company. What should I be looking for when they come to pitch?

Momentum is not a website design agency, but we work with some of the best website designers in Oxfordshire. Through our experience with them, we can offer advice on how

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I have a blog, is there any point in my having a newsletter?

There is a fundamental difference between the average blog and a newsletter: a blog relies upon people visiting it to consume the information held there, whereas a newsletter is 'pushed

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I would like to start a newsletter, how do I go about this?

There are three components of regular newsletter activities that need to be considered: the technical aspect such as encoding into html emails and delivery, producing content on a regular basis

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I've heard that having an FAQ is good for SEO. Is that true?

If an FAQ is well written and well structured, it can have SEO benefits.

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