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A call to action is an advertising and marketing concept. It is a request or instruction to âdo - What is a Competitor Spotlight Survey?
The Competitor Spotlight survey is the first step Momentum take before undertaking any web project. - How do the different Momentum services work together?
A range of SEO services form the Momentum 4-step approach to beating your competitors and increasing
Why does search engine optimisation (SEO) NOT always result in sales?
Momentum recently headlined at the Business Growth Show in Oxford. Company director Jonathan Fink was one of two key speakers at the event, talking about how to increase online sales with SEO.
He describes how Search Engine Optimisation is often pitched to businesses as the ‘magic bullet’ they need to grow and prosper online. Yet the dream of ‘boundless sales and riches’ is rarely realized. Catch the main points of his seminar here and download the Momentum presentation to uncover the reasons why.
Email Jonathan Fink to obtain a copy of his presentation.
Unlike other SEO-related seminars you might be familiar with, this presentation looks at SEO from an unusual angle. Recently presented at the Business Growth Show Oxford it's a 'how NOT to' rather than a 'how to do it' guide. The reason being that, despite the wealth of information out there - countless books, seminars, courses - SEO projects continue to fail and continue to disappoint business owners' expectations.
So, why is Search Engine Optimisation so important? Who - and what - is it for? Why bother - and who really cares?
The answer is simple: SALES. It's all about sales - yet very few website owners really know what a 'result' generated by their own website looks and feels like.
So exactly what constitutes a 'result'? We take an in-depth look at the performance of a long-term Momentum client website to find out. Firstly, we see an eight-fold increase in enquiries following our SEO intervention - and this off the back of a whopping ten-fold increase in site visitors over a 6-month period. Secondly, a huge increase in the number of unique keywords that bring visitors to the site through Google search; the number of unique phrases rises from 1500 to 6500 over six months - and is still growing. At the same time as the volume of enquiries increases, the quality and size of potential orders improved, through better targeted keywords. SEO does not happen overnight, but it has a big impact over time,
This is just one example used to illustrate how SEO can affect a business, and more importantly, these methods can be applied to almost any industry sector or website, like yours.
We help make sense of some of the other important statistics used to measure your website performance: 'conversions', 'goals' and other key-performance indicators. We look at where typical SEO projects fall down, where they fail to deliver on promises and why. One of the main causes of failure in SEO projects that we have identified is a lack of strategic planning.
Lots of people begin to design their websites before they've gone through the crucial planning phase, and if they do any planning, they might skip the strategic phase. Sometimes they'll have the website designed before they've written the content. More often than not, the really important stuff - the calls to action, the sales and the promotions - are forgotten or clumsily bolted on afterwards.
Another classic mistake that lots of people make, is to expect the wrong skill set from their web development team. You wouldn't expect your architect to lay bricks or hang curtains – so why expect strategy from a designer, plans from a coder, design from an optimiser or coding from a marketer?
Download the latest Momentum presentation and find out more about how to put strategy first and design last if you really want your website to be successful - and generate the sales that give you a proper return on that investment. We can show you how to ask the right questions, get control of your web development, own your own SEO project and, ultimately, how to increase sales with Search Engine Optimisation.
Email Jonathan Fink to obtain a copy of his presentation.