Web design that enhances performance in seach engine

Oxford-based website design agency focused on search engine visibility

When organisations plan to increase their web presence, revamping their website design is usually the first priority. But web design by itself rarely produces any noticeable effect on visibility in search engines, or increase in online sales. Companies may even assign the majority of their budget to the design phase of a project, leaving little for the other crucial stages of web content management and website promotion.

To produce a website that generates sales far sooner, a very different order of priorities is required. 1) Develop site content and sales processes 2) Promotion and marketing activities 3) Revamp site design and branding. At each stage, a company should ensure it is using technologies that fulfil immediate requirements, but also allow the website to scale together with the aspirations of the organisation.

Design can stunt the development of a website

Design can have a huge impact on the productiveness of a website. Designers are often called upon to set the strategy for a website in terms of its structure, sales processes and technology employed. This is not their role. All these issues should be driven not by design concerns, but by marketing requirements. Expecting a web design agency to perform the design, build and promotion stages of a web project is usually the wrong approach.

• Content - The navigation structure of a site and how it deploys content should not be limited by site design
• Performance - Online sales processes and clear Calls-to-Action should be the main focus of site design
• Visibility - Technology used to manage site content must be flexible, scaleable and improve search engine visibility

Momentum is a professional web marketing agency. Our approach to web design is that it must always assist an organisation to meet its aspirations, such as increasing online sales. Momentum works with a handful of dedicated web designers, who have produced stunning results for clients. But to ensure a web design project is delivered on schedule and meets best practice requirements, Momentum manages the entire process of planning, building and deploying a website.