Active Publishing content management and visibility solutions

Easily plan, develop, manage and promote website content in search engines

Active Publishing is an easy-to-use technology for developing and promoting website content. As a publishing technology it makes the process of planning and writing new content easier. It also simplifies the stage of turning text into a live web page, and automatically optimises each page for search engines. Active Publishing ensures that your website content is written and displayed for maximum performance in search engines.

Many small businesses are simply struggling to make money online. Listings in internet directories like Yell.com and Thomson are within their budgets, but may not provide the volumes of traffic they need in order to sell effectively online. The alternatives are search engine marketing and website optimisation, though these services may be beyond the budget of some small businesses. Search marketing and optimisation services do produce exceptional returns when implemented professionally, but these results can take time to have an impact. In addition these services often leave business owners feeling that they have lost control of their sites and handed it over to ‘unaccountable' consultants.

Momentum's web content management products

Active Publishing is a suite of products designed to help organisations develop, manage, and promote their website content. Active Publishing is designed for small and medium sized businesses that want grow their websites in line with the aspirations and size of their company. Active Publishing helps increase the revenue generating potential of businesses websites by making it easier to publish fresh and relevant content that is ideally structured to perform well in search engines.

Affordable, controllable, effective and scalable web marketing

Active Publishing combines the benefits of search marketing services, with the dependability of directory products and paid listings. Active Publishing is an affordable and effective website marketing solution.

• Affordable - ideal for businesses seeking an affordable way to market products and services online
• Controllable - easily create, publish and promote website content; no technical knowledge required
• Effective - Active Publishing generates and optimises web pages to work best in search engines
• Scalable - a website management solution that allows your website to grow in line with aspirations

Take control of website marketing

Active Publishing allows business owners and website managers to take control of their websites and online marketing. Active publishing enables companies to tame web technologies which can be complex, baffling and sometimes ineffective. The Active publishing modules empower businesses to evolve their website content and market their products and services in search engines. The modules currently available include:

• Active News - Industry news management and publishing modules of Active Publishing
• Active Press - Company press release management and publishing module of Active Publishing
• Active Events - Industry events management and publishing module of Active Publishing
• Active Pages - Web content management and publishing module of Active Publishing
• Active Catalogue - Online catalogue (product listings) management and publishing module
  

Please contact Momentum using the product information request form to receive more information about Active Publishing.